Description

Key responsibilities

Key functions

• Devise and deliver effective external communications campaigns ensuring the core Wilton Park message is consistent and engaging. This includes leading on creation of press releases, social messaging, marketing materials and web content Work directly with the CE, COO and Head of HR to build a compelling strategic narrative about Wilton Park for internal stakeholders and prospective employees and disseminate via set Internal Communications routes Direct and deliver the Wilton Park core communications service across all platforms but specifically across the web, media, social media, digital, press and via partners Drive brand awareness, consistency and congruency through the creation and commission of effective marketing materials for events, business development and our employer brand

Main duties and responsibilities

• Develop and improve further effective communication strategies, systems and processes which ensure Wilton Park stays relevant and modern in its approach to communications Manage and develop the wider communications teams to ensure efficient workflow of effective communications Direct the creation of all content including social media, web content, press releases, press kits, newsletters and related marketing materials Develop effective monitoring systems to measure performance and delivery against agreed targets Be the marketing lead and generate new ideas and strategies for events, business development and the promotion of Wilton Park with key leads across the business Ensure all external Wilton Park materials are produced to a high and consistent standard that serve to improve the reputation of the organisation, as well as conveying information to relevant audiences Develop effective working relationships with different parts of the organisation, including the Chief Executive, Senior Management Team, Board Members, Programme Directors and Line Managers

Leadership

• Lead, direct and advocate for the communications team ensuring the organisation are clear on organisational priorities and how each piece of work fits Provide support to the COO by engaging with stakeholders and colleagues at all levels including senior managers, partners and civil servants to support and generate commitment to strategies and plans Achieve best return on investment and deliver the service on budget by monitoring and regularly updating the COO on resources and value for money

Media and Press

• Support the CE and COO through proactive forward planning of the media agenda and help to develop strategies to protect and enhance Wilton Park’s reputation Provide support to oversee high profile media activity and manage contacts with lead journalists in conjunction with FCDO

• Support for press planning and advice in crisis scenarios and develop crisis response strategies if they are required

Digital Communication and Social Media

• Be the central point of authority on the website and its use in the marketing mix of any campaign Demonstrate and utilise wide breadth of knowledge of the digital landscape and emerging trends; lead the content development strategy for social and web Direct use of analytical tools and techniques to better target digital communication

Marketing

• Demonstrate and utilise a wide breadth of knowledge of marketing techniques that work for both private and public sector and use this knowledge to lead the marketing strategy, and delivery of marketing tactics, for Wilton Park

Post source:jobs.theguardian.com

Posters Information:

Name:WILTON PARK

Contact number: