Description

Salary: £55,000-£65,000
Location: Greater London
Job Type: Permanent

Looking for an Inbound Marketing Manager with strong marketing automation for a cutting edge proptech company.

THE COMPANY

Our client is on a mission to make the world's buildings smarter and better connected, enabling a more collaborative, innovative and dynamic future via their core products: a digital connectivity rating scheme and a smart building rating scheme.

THE ROLE

As Inbound Marketing Manager you'll be responsible for driving traffic to the website, converting that traffic into leads, and nurturing those leads so the sales team can convert them. You will oversee the marketing tech stack including the website and have the opportunity to set a best in class inbound marketing approach for the company.

Key responsibilities include:
- Increase the number of new leads, including MQLs, by converting site traffic through calls-to-action, landing pages, and lead generation content forms
- Optimise marketing automation and lead nurturing processes through email, content, and social channels
- Refine the inbound marketing process to drive efficiency
- Monitor, measure and report on inbound marketing metrics regularly, providing insight to non-marketers
- Manage the SEO: setting clear measurable steps to increase the visibility of the core products
- Build and manage email campaigns to prospective and existing customers
- Oversee the website - managing an agency for major changes, and making updates, modifications and landing pages yourself

YOU

- have experience in a similar role within a B2B environment with a strong marketing automation focus
- have a clear passion for analytics and optimisation
- are highly proficient with inbound marketing tools: Salesforce, Pardot (or similar), Marketing Cloud (or simiar), Wordpress, Google Analytics, HTML, CSS and JavaScript for Web

Apply now!

Salary: £55,000-£65,000
Location: Greater London
Job Type: Permanent

NB: You must be eligible to work in the UK

If this role isn't what you are looking for, don't worry. At Stopgap we cover a wider range of freelance and permanent positions with dedicated sector specialists. It is worth checking our website for all our latest jobs and registering to receive job alerts so you are the first to know about a new opportunity.

Marketing, Digital and Creative Recruitment

Stopgap - Talent With A Spark

Post source:jobs.theguardian.com

Posters Information:

Name:STOPGAP

Contact number: