Description

Region Marketing Senior Manager

The team:

The Regions marketing team is responsible for the marketing strategy and activation of campaigns and programmes across our Regions.

We’re looking for an experienced, strategic and commercial marketer to lead marketing activity in our North Region.

The role:

The Senior Marketing Manager will report into the Head of Regions Marketing and Head of Sales for the North region and will work closely with other marketing and sales leads across Regions.

The senior marketing manager has an opportunity to drive the marketing strategy and plans, working on a variety of projects ranging from multichannel integrated campaigns and thought leadership to high profile client events.

In addition, they will have close collaboration with marketing teams operating in our Lines of Service, Industries, Client Relationship Programmes and our marketing capability teams: Digital Marketing, Campaign Management, Content and Thought Leadership and Brand and sponsorships.

Responsibilities include:

• Working with the Head of Regions Marketing to develop and implement a regions marketing strategy and plan, which also aligns to the growth priorities of the firm.

• Working with the local Regions Leader and local Regions Head of Sales to understand commercial objectives and tailor marketing strategy to deliver outcomes.

• Responsible for overseeing the value and impact of campaigns and activities - capturing, analysing and developing recommendations based on multiple data sets.

• Proactively seek new channels to market and innovate to engage with our audience in different ways.

• Working closely with the sales and account teams to ensure we are targeting the right people at the right accounts and that all marketing activity is aligned to potential commercial outcomes

• Working with teams to develop timely, relevant and engaging content for key audiences.

• Bringing curiosity and challenge and capturing best practice so that experience, information and knowledge are shared across the wider marketing teams.

• Working closely with the other teams in sales and marketing to access additional expertise and knowledge

• Being a role model for sharing and collaboration, creating a positive team spirit across the regions marketing community

• Stakeholder management with relevant partners, and related business areas

Post source:jobs.theguardian.com

Posters Information:

Name:PWC

Contact number: