Description

As the Narrative Manager at HS2, you will be responsible for the creation and maintenance of a consistent narrative for the HS2 project and HS2 Ltd in a range of formats and for a variety of audiences and channels. This will include, but is not limited to: researching and writing briefs, speeches and presentations; creating and maintaining a bank of narrative and communications materials, the creation of digital and video narrative for internal, external use; as well as working with other members of the Communications and Stakeholder Engagement directorate and relevant internal experts to ensure accuracy and impact in their key communications.

About the role:

Working as a team with the Head of Narrative & Insight, the post holder’s duties will include:

• Providing the HS2 Executive and Senior Management team with high quality speechwriting and presentation support; Developing and maintaining the core HS2 story, advising colleagues across the organisation who will use the narrative in their own presentations, corporate documents and other internal and external facing materials as well as on the HS2 website and social media channels; Developing narrative strategy across channels, working closely with the Digital Lead, Corporate and Creative Communications, and the wider Communications and Stakeholder Engagement directorate to identify gaps in communications material, while thinking strategically about the needs of the organisation and its various audiences in the long-term; Maintaining a suite of communications products including briefing notes, core presentations, lines-to-take documents and factsheets, ensuring they are up-to-date, compelling and comprehensive in covering all required topics; Working with HS2’s Learning and Development function to implement speaker and presentation training for all senior HS2 staff who are required to communicate regularly with external stakeholders; Working alongside the Digital Lead to support the management of HS2’s website and digital channels, including the provision of an effective out-of-hours digital support, monitoring and contingency service with colleagues from across the Communications and Stakeholder Engagement directorate and the HS2 Helpdesk; Deputise for the Head of Narrative and Insight as and when required;

About You:

• Drafting skills, specifically the ability to produce engaging narrative in a variety of formats and for a variety of channels (including speeches); Skilled in developing presentation materials and providing clear briefings to creative teams; Research skills, including the ability to find new sources of pertinent information and assure their accuracy; Influencing and stakeholder management skills, with the ability to influence internal and external contacts at all levels; Ability to grasp complex information quickly and translate into everyday language Ability to extract insights from opinion research and apply to narrative work; Experience in drafting narrative for consumer and business audiences on sensitive topics; Experience of working on infrastructure projects or with public sector bodies or clients; Knowledge of how print, digital and social media channels should tell a coherent integrated story, appropriately tailored to audience; Knowledge of how diverse audiences can be successfully engaged using a blend of channels; Understanding of how messages and strategic communications are informed by survey, polling and focus group data; Understanding of political communications, the interface of politics and policy, and how public sector funded projects are advanced.

You expected to behave at all times in a manner consistent with the HS2 values of Safety, Leadership, Integrity and Respect.

It is expected that you will actively promote and embed Equality, Diversity and Inclusion (EDI) in all your work and support and comply with all organisational initiatives, policies and procedures on EDI.

We ask for a variety of detail in your online application, however we perform the first assessment of suitability for a role based solely on the information in your CV. Please attach an updated word version of your CV for each new application and include evidence directly related to the criteria in the job advert. Please also attach examples of speeches from your writing portfolio.

Post source:jobs.theguardian.com

Posters Information:

Name:HS2

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