Description

Job Title: Strategic digital marketing & brand manager

Based at: London / home hybrid working.

Contract: Permanent

Hours: 35 hours per week (open to flexible or part-time working)

Salary: Band 5

Department: Marketing, Communications & Brand

Did you, like many Brits, find a new appreciation for walking during
the Covid-19 pandemic? With over 20 million Brits now regularly enjoying
walking for leisure, there are certainly no shortage of opportunities for
the Ramblers.

Whether you have experience in the charity sector or come from a commercial background, your knowledge, skills, drive and creativity will help us leverage our new branding, income strategies and investment in digital infrastructure (including our new website) to open up joys and wellbeing benefits of walking to even more people.

To get a sense of what we’re up to, watch this video featuring Jimmy Doherty talking to some of our awesome volunteers, read about our campaigning work and have a browse through our Instagram.

Note: Interviews will be held on a rolling basis, so the role may close earlier if an appointment is made.

About us

Since 1935, we’ve been doing everything we can to make sure everyone everywhere can enjoy nature on foot. We lead the way, and the walks, for a community of over 100,000 walkers. And we help thousands more every year find their feet out in the open to boost their wellbeing naturally.

The Ramblers is a charity dedicated to removing barriers so everyone can enjoy walking in green spaces and to preserving and improving hundreds of thousands of miles of well-loved paths, tracks and trails across England, Scotland, and Wales. We're committed to campaigning to keep our countryside open to all and to fighting for the things that matter most to walkers.

Purpose of Role

Reporting to the Head of Marketing, Communications & Brand, you will play a key part in increasing brand awareness and engagement with our products and services by developing and leading our GB-wide strategic approach to digital marketing and integrated marketing campaigns to build our brand.

You will develop our digital strategy, capitalising on the significant investment we are making in our website. They will lead the development and promotion of engaging search engine optimised content across our channels using a data-led approach. You will lead a team of 2 direct reports who implement digital marketing activity across all our GB channels, including social, email and advertising. You will call upon external agency support when required to increase the reach and impact of our communications, particularly in the areas of PR and digital PR as marketing tools.

You will also lead the development and delivery of hero integrated marketing campaigns, working with colleagues across the Income and Marketing division and the wider business, to create stand-out campaigns that deliver against brand and income targets. You will play a key role in the development of partnership marketing opportunities and ensure that the digital marketing team have strong plans in place to support advocacy campaign objectives. You will also work in partnership with the Strategic Communications & Planning Manager to ensure that we have strong marketing messages and channel plans.

You will work with colleagues across the organisation to deliver high quality brand-building digital-first content with the digital marketing team taking responsibility for governance and administration of the digital asset management system. You will also work to upskill people across the organisation – including volunteers - to achieve greater impact with digital communications.

The role

Website – working in partnership with the technical lead, take the strategic and editorial lead on the development of the website including the information architecture, user journeys and high-quality SEO content.

Post source:job.theguardian.com

Posters Information:

Name:THE RAMBLERS

Contact number: