Description

Sales and Marketing is a centralised support function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm’s market strategy and in particular to ensure:

• We innovate every day

• We are inclusive by default

• We deliver commercial impact with purpose

• We tell stories that inspire

Our Risk marketing business aligned team sits within the firm’s Sales and Marketing function and works closely with the Risk business. Our team supports the development and implementation of the marketing strategy and oversees the delivery of go to market campaigns and projects for the Risk line of service. Our team delivers insight on key issues of relevance to our clients and markets, in support of the Risk strategy and the firm's growth accelerators such as Cyber, and the Rethink risk platform. We are focussed on driving sustainable and profitable growth as well as defining our brand within selected markets and segments.

The Role

We’re looking for a creative, agile and digitally adept marketer to join our Risk Marketing Team. They will be responsible for overseeing development and delivery of marketing strategy and activity across the Risk line of service, in conjunction with our marketing capability teams. The role will require somebody to be confident with marketing strategy, audience segmentation, customer journey mapping, channel and content management, analytics and ROI measurement.

The candidate can be based anywhere nationally in the UK. Regular travel to London will be required, although a degree of flexibility in how and when is available.

This role is available on a 12 month fixed term contract.

Responsibilities

• Working with the Risk Marketing Lead, to develop and implement our marketing strategy and plan, which also aligns to the growth accelerators and marketing themes of the firm;

• Acting as the marketing campaign lead for various growth accelerator campaigns, developing and delivering a cross line of service, commercial, sales and marketing strategy;

• Responsible for value proposition and case study development;

• Responsible for overseeing the measurement of campaigns and activities - analysing and developing recommendations based on multiple data sets;

• Ensure that activity is in line with buyer needs and co-ordinated across the business to help convert to opportunity;

• Proactively seek new channels to market and innovate to engage with our audience in different ways;

• Working closely with the sales and account teams to ensure we are targeting the right people at the right accounts and that all marketing activity is aligned to potential commercial outcomes;

• Working with Risk teams to develop timely, relevant and engaging content for key audiences in response to and to generate opportunities from, key market shifts;

• Collaborate as part of multi-capability sales and marketing teams and work closely with the other teams in Sales and Marketing to access additional expertise and knowledge.

Skills & Experience

• A proven track record in marketing strategy and planning to define creation of B2B multi-channel marketing campaigns that have delivered commercial value;

• Ability to work responsively and thrive in a fast-paced, ambiguous environment;

• Good understanding of how to bring creative ideas and the right channel mix together to reach a target audience;

• Experience of developing and leading multi channel campaigns alongside experience of measuring and analysing data to build a picture of campaign performance and ROI;

• Experience of working in complex, matrix organisations would be helpful, along with evidence of managing varied stakeholder groups;

• Commercially strong, offering insight into how to create lead generating B2B campaigns;

• Strong influencing skills to challenge the status quo;

• Knowledge of Marketing Automation systems would be very advantageous.

Post source:.jobs.theguardian.com

Posters Information:

Name:PWC

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