Description

Coventry University Group is a global education group with a mission of Creating Better Futures. Over two centuries, we have flourished in Coventry and now also deliver access to our range of high-quality education and services through bases in London, Scarborough, Belgium, Poland, Egypt, Dubai, Singapore, Africa and China.

We have a great story to tell and we are reshaping our Marketing and Communications teams to help us reach new audiences in fresh and engaging ways. Thanks to our innovative colleagues across the Group, there is plenty of great content to tap into and you’ll get to work in a creative and collaborative environment with some really talented people. Our main base is Ryton Gardens, a fresh, modern office just outside Coventry with large, landscaped gardens and free parking – but we have colleagues based in several of our locations and go where the work needs us to be.

Coventry University Group does not stand still – innovation is part of the DNA here – and we are always looking to improve everything we do. That means it will never get boring, you will always be challenged, but you will be supported by amazing colleagues as part of an organisation that is making a difference to people’s lives.

We are looking for a Head of Group Brand to join us on this journey.

The Head of Group Brand will be responsible for the creation, communication and coordination of a clear brand framework for the Coventry University and its entities. You will manage and align our branded portfolio of services with a continual focus on how our band is percieved, from the student journey, to research, to enterprise and innovation.

The Head of Group brand will be a strategic and creative thinker, with a strong passion for education and the ability to collaborate with others to turn your passion into a clear brand strategy. Identifying consumer and market insight to develop growth opportunities and campaigns will be second nature to you, along with managing the brand in line with budgets.

The Role Includes:

• Reviewing and establishing how the brand is perceived internally and externally, identifying strengths/weaknesses of our brand, prioritising any key areas to address.
  
• Support the development and communication of a clear brand architecture, strategic positioning and values for the Group, including creating brand guidelines to be utilised across the business and auditing they are adhered to.
  
• Setting up a ‘campus dressing’ plan to maximise the impact of relevant campaigns, including printed and digital formats

Post source:jobs.theguardian.com

Posters Information:

Name:COVENTRY UNIVERSITY

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