Description

Director of Admissions and Marketing, Hangzhou, China

Our client represents the marriage of traditional values and progressive education. Part of an education institution with an over 160-year history in the UK, they now have various locations across mainland China. Professional learning and personal development are central to their ethos and approach.

They offer world-class bilingual education bringing together the best of the British National Curriculum and Chinese education systems for Chinese pupils aged 2–18. Starting with the Early Years Foundation in Nursery, then Chinese National Curriculum, complimented with international aspects at Primary and Junior school, before going on to IGCSE, and either A-Levels or IBDP in Secondary School.

Their Hangzhou campus covers over 74,000 square meters and hosts a range of custom built, state-of- the art facilities providing over 1,400 pupils with access to the very best academic and co-curricular opportunities.

For their Hangzhou school, they are seeking an experienced Director of Marketing and Admissions to lead, coach and guide the teams responsible for planning, implementing and measuring all aspects of the school’s marketing campaign and to deliver the annual enrolment targets.

As the Director of Marketing and Admissions, your marketing strategies and plans should be designed to achieve the maximum number of admissions to the school, as well as to promote the positive image of the school within the education community and to attract the best quality staff.

This is a Senior Leadership position which sits on the School’s SLT and will play a key role in its exciting development and growth plans.

Key Responsibilities include:

Manage all aspects of the admissions process and deliver on annual enrolment targets
Produce breakdown of numbers of current pupils and projected pupils by year group for Master and governors, and historical recruitment data to enable accurate projections to be made. Monitor trends to aid planning.
Provide reports for – and present at – Board meetings, providing high quality and accurate data and forecasts to inform School Development Plans and strategic decisions
Keep abreast of admissions trends in the market especially in competitor schools and provide competitor analysis / reports.
Evaluate, develop and implement the school’s marketing strategy and plan (including the website, digital marketing & social media, advertising and public relations) to enhance their reputation and achieve overall admission objectives.
Develop specific integrated marketing campaigns with timelines, budgets as well as clear roles and responsibilities within the team
Manage Marketing budget and ROI of marketing activities carried out
Lead and coach the marketing and admissions team to deliver against targets and to ensure delivery of a high-quality admissions process at all times, including responsibility for performance appraisals and development plans to the team are continuously developed and engaged
Develop relationship with other Directors of Marketing and Admissions in the Group and with WCC Central Office to share best practice and promote collaboration.
Collaborate with the SLT and all staff to develop a culture where admissions is considered a whole school responsibility.

To be successful as the Director of Marketing and Admissions, you need a bachelor’s degree or above. Be a native level English or Chinese bi-lingual speaker, with a minimum of 5 years working experience, ideally in admissions management in either bilingual or international schools. You should be experienced in digital marketing and integrated campaign management in MNC.

Post source:jobs.theguardian.com

Posters Information:

Name:EDUCATION RECRUITMENT EXPERTS

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